Recommended Settings for Referral Dollar Values

Note: For information on what Referrals are and how you generate them, click here.

Value Metrics for Website Visibility

Cost Per Click (CPC) for leads

  • -A Click (Lead) is when your member’s website, Facebook profile, email form, etc. is actually clicked on by the visitor

Cost per 1000 Views (CPM) for impressions

  • An Impression (Lead) is when your member’s information is presented to the website visitor

Cost Per Click (CPC) for Leads

  • The average CPC in Google Adwords is between $1 and $2
  • What region of the country do you live in?


    Source: http://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost

Cost Per 1,000 Impressions (CPM) for Leads

  • Typically $2.80/M, or $.003 each
  • Fair case to be made that Directory Impressions are more targeted and valuable

Source: https://monetizepros.com/display-advertising/average-cpm-rates/

What other referrals are you giving?

  • Front Desk Referrals
  • Custom Referrals
  • Visitor guides, Relocation packets, etc

Recommended Values

For information on what Referrals are and how you generate them, click here.

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