Report Catalog - Top Referrals by Type

Report Overview

This report provides a breakdown of your top referral types within a time period that you specify.  You can cross reference referral types by the following codes:
AC = Banner Ad Clicked
AD = Banner Ad Displayed
BR = Business Connect Detail Viewed
BV = Business Connect Listing Viewed
CD = Coupon Displayed
CV = Coupon Viewed
D  = Business Listing Displayed
E = Email Sent From Website
F = FrontDesk Referral
M = Map Displayed
ML = Members Only Login
SC = Sponsor Image Displayed
SD = Sponsor Image Displayed
SM = Sponsor Message Displayed
W = Web

Benefits

This report provides a good way to evaluate the overall effectiveness of your organization's referrals.

How to Run

From the File Menu, choose Reports > Referral Reports > Top Referrals by Type
Upon running the report, it will prompt you for the following parameter(s):
  • BeginDate (BeginDate) - Enter a start date to find summary information in.
  • EndDate (EndDate) - Enter an end date to find summary information in.

 Results

Here is a sample of the report's output:
 reports_referral_topreferralsbytype_results.gif
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